Welcome to Retail Potential – Retail Consultants
Introduction to Retail Potential, where we help you achieve your potential in Retail
Retail Potential was started by our founder in 2005 to:
- Provide retail expertise and support to Independent retailers and retail groups
- Provide consultancy to larger retailers
- Help bring new products and services to the retail market
In 2011 we published our first Retail Book which is available on Amazon.
The Retail Handbook – follows a logical 11 part journey that centres around, and begins with, the Customer. Based on 20 years of experience and a number of different retail businesses, this handbook will guide you through the journey to make your business customer focussed, and realise the potential you have to make your retail business a success. Click here to read more.
What we do
1. Provide retail expertise to Independent retailers and Independent retail groups
We provide Independent retailers with access to retail best practice and advice
2. Provide consultancy to larger retailers
Antony has been in retail all his life. Since leaving the larger retailers in 2009, Antony has set up an online retailer and completed a number of consulting contracts for companies such as Direct Wines, Bolongaro Trevor and Nigel Hall Menswear.
Antony is currently working with Pitch.tv helping develop and grow the business for the future
Key Skills:
- Significant experience in Etail, Digital Marketing and Social media from large and small retailers
- Able to implement complex retail strategies; Operations, Marketing, Finance, Business process, People and Sales
- Making sure the strategy has the right team who are trained
- Ensuring the plan has the resources to carry out the required strategy
- Ability to drive significant performance improvements
- Achieved significant results
- Strong track record in large and small retailers
- Experience with all levels of retail teams and functions
- Experience of owner managed and large corporate team dynamics
3. Help bring new products and services to the retail market
Antony is actively involved with a number of new products and services, enabling new entrants to the UK Retail Market set up a successful business plan and implement the plan.
A number of Antony’s current investments are listed below:
| Investment | Antony’s Involvement | The company |
| FreshMaxShirts.com (Smartweave Technology) | Started in 2009, Antony developed the online business which now sells in 27 countries. The product is now licensed worldwide white label and the brand is growing in a number of countries. |
 www.freshmaxshirts.com |
| Soft Brew Licensing Ltd | Shareholder of the company bringing SoftBrew non-alcoholic drinks to the world. |
 www.softbrew.co.uk |
| Magic Fruits Ltd (fruitdudes.co.uk) | Advisor and Shareholder of the company bringing to the UK market a brand new healthy alternative to crisps and nuts. |  |
Previous Contracts and Employers
Antony has been in Retail since the age of 15 at some of the biggest and smallest Retailers:
| Company | Antony’s Involvement | Links |
| Marks and Spencer PLC | Trained at the best UK retailer for a number of years in store and Head office. Leaving in 2004 after setting up the £2bn Store refurbishment programme | |
| Sainsburys | Store Management Training during his university years and the first 2 years at Head office in London | |
| Dixons Retail | 5 Years looking after the E-commerce businesses, Store estates and the set-up and growth of a 250 person Share Service Centre in Czech Republic | |
| Nigel Hall Menswear | Developing a rescue plan for new investment and growing the Online business significantly |  |
| Bolongaro Trevor | Developing a rescue plan for new investment and growing the Online business significantly |  |
| Pitch World (TV Channels and Digital Retailer) | Bringing together exclusive licensed products to the TV channels, Online world and Retailers across the world |  |
