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I have Retail blood running through my veins

Antony Welfare – Life Long Retailer from a family shop started in 1924

Omnichannel, Multichannel and Ecommerce expert, with a lifetime of experience in Ecommerce and Retail. The family started retailing in 1924 and I started at 15 years old.  I have over 10 years physical retailing experience, combined with a further 8 years ecommerce and digital expertise, running .com businesses and driving online business units.

* Significant leadership and management skills (up to 200 FTE)
* Strategic know how from large to small businesses
* Advanced analytical skills
* Detailed commercial understanding
* Wide omnichannel channel understanding
* Project management – from property, business growth to online platforming

After a lifetime learning about customers in physical retailers, in 2004 I joined Dixons group looking after the “direct” (ecommerce) channel. I progressed through the Dixons Finance teams and set up the group shared service centre in the Czech Republic, which I grew to 200 FTE, supporting finance and customer support for the European business. I then become Commercial Finance Director, before leaving to set up a fabric technology ecommerce business.

I have spent the past 2 years building ecommerce strategies for two UK departments’ stores, a number of fashion brands, a global ecommerce plan for two product lines for an FMCG business. I am currently hosting digital transformation workshops around Europe, India and China for a global consumer electronics brand, helping the sales, marketing and online teams understand the digital world and grow their sales online.

I have built and sold one online business, worked with 2 family owned fashion brands (Nigel Hall Menswear and Bolongaro Trevor) and managed his online TV shopping channel. I have significant expertise in the following ecommerce areas:

* Ecommerce trading
* Customer acquisition – affiliates, social, PPC, SEM
* Customer retention/CRM
* System development, including re-platform
* Marketplace management and growth
* Partner relationships

 

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