Antony is retail, ecommerce and blockchain expert, with over 10 years physical retailing experience, combined with a further 10 years ecommerce and digital expertise, running .com businesses and driving online business units.

After a lifetime learning about customers in physical retailers, in 2004 he joined Dixons group looking after the “direct” (ecommerce) channel, where he took the business from £90m in 2004 to £140m in 2006. He progressed through the Dixons Finance teams and set up the group shared service centre in the Czech Republic, which he grew to 200 FTE, supporting finance and customer support for the European business. He then become Commercial Finance Director, before leaving to set up a fabric technology ecommerce business.

Antony has built and sold one online business, worked with 2 family owned fashion brands and managed his online TV shopping channel. Antony has two ecommerce related technology investments and is actively engaged in all things digital and helping businesses through their Digital Transformation journey – IoT, AI, AR/VR and Blockchain.

He invested in Bitcoin and Ethereum in early 2016 and has followed the progress of all Cryptocurrency. He has taken part in three ICO’s so far, with many under review. He believes that Blockchain and cryptocurrency will fundamentally change the world we live and interact in – He is looking forward to driving myself, and his teams, into this exciting new world.