The Retail Handbook

For retailers and brands learning best practice retail in a digital world where the lines between physical retail and digital retail blur

How do you connect with a digitally savvy customer who knows more than ever about your products and can shop anywhere anytime and cross borders?

How do you reach your customers in a crowded works and how do you keep them?

With added insights from my latest experiences working with global retailers and global consumer brands, in the digital transformation arena.  I have had the privilege to work with consumer brands and retailers around the world, which has given me unique insight into the challenges of retailing in the digital age.

Exploring omnichannel, the importance of content, direct to consumer challenges, changes to retail and a unique look at retailing back in the 1930’s

Testimonials

There is a good combination of strategy and ‘nitty-gritty’, with numerous common-sense tips based on insights from Antony’s retail experience. Both the planning and the execution are well covered and each section has a helpful checklist of subjects to consider. The book is possibly unique in providing such a comprehensive practical guide to retailing in one compact volume.

Roger Best, Chairman and former CEO of Radley

Retail has been around as long as man himself, yet I’m sure it has never before been captured in such simple prose and so comprehensively. Using real life case studies this book will offer you advice to improve your retail skills.

Mark Buckley, Finance Director, Rapha Racing

Retail is more than just the product: it’s the customer, the store colleagues, the service and the relationship between all of them. This book neatly pulls these elements together in a way that both the novice and the expert will find both useful and accessible.

Neil Symons, Head of HR Transformation Rollout, International FTSE 100 Retailer