The Retail Handbook

The Retail Handbook in Padova
The Retail Handbook in Padova
The Retail Handbook in Accenture
The Retail Handbook in Accenture
The Retail Handbook in Palace of Westminster
The Retail Handbook in Palace of Westminster
The Retail Handbook in Venice
The Retail Handbook in Venice
The Retail Handbook in Venice
The Retail Handbook in Venice
The Retail Handbook in Barcelona
The Retail Handbook in Barcelona
The Retail Handbook in Lisbon
The Retail Handbook in Lisbon
The Retail Handbook in Kelowna
The Retail Handbook in Kelowna
The Retail Handbook in Venice
The Retail Handbook in Venice
The Retail Handbook in Yellow flowers
The Retail Handbook in Yellow flowers
The Retail Handbook - House of Commons
The Retail Handbook - House of Commons
The Retail Handbook
The Retail Handbook in Yellow flowers
For retailers and brands learning best practice retail in a digital world where the lines between physical retail and digital retail blur
How do you connect with a digitally savvy customer who knows more than ever about your products and can shop anywhere anytime and cross borders?
How do you reach your customers in a crowded works and how do you keep them?
With added insights from my latest experiences working with global retailers and global consumer brands, in the digital transformation arena. I have had the privilege to work with consumer brands and retailers around the world, which has given me unique insight into the challenges of retailing in the digital age.
Exploring omnichannel, the importance of content, direct to consumer challenges, changes to retail and a unique look at retailing back in the 1930’s
#1 Amazon best seller in all three categories the book is listed

Reviews from Amazon:
26 February 2018 Format: Paperback|Verified Purchase
There are few up-to-date practical guides to retail available so this helps a gap in the market. It’s a great book for people wanting to understand the way retailers work and will be particularly useful for people who have only worked in one area or are new to retail entirely. The subject of retail is broad and this book doesn’t attempt to go in-depth but instead will give you a flavour of each subject so you can then go on and study in more detail.
Antony’s style make this an easy read and as a son of a successful retailer, it was nice to read of another family retail story like our own.
27 February 2018 Format: Paperback|Verified Purchase
The retail industry of the 00’s is considerably more complex than when Antony Welfare’s ancestors set up shop in the 20’s. Antony’s newest edition focuses on how retailers of all scales can navigate these current complexities with great practical examples and simple strategies to implement. This book is a great read for all of us who are passionate about delivering a great customer experience whether working for a retailer or selling into retail!
23 February 2018 Format: Paperback
An excellent read that focuses on the world of omnichannel and retail in today’s digital world. The author shares practical insights on customer experience today, growing customer expectations and why everything should be about the them. Highly recommended in an area that will only continue to grow.

Testimonials
There is a good combination of strategy and ‘nitty-gritty’, with numerous common-sense tips based on insights from Antony’s retail experience. Both the planning and the execution are well covered and each section has a helpful checklist of subjects to consider. The book is possibly unique in providing such a comprehensive practical guide to retailing in one compact volume.
Roger Best, Chairman and former CEO of Radley
Retail has been around as long as man himself, yet I’m sure it has never before been captured in such simple prose and so comprehensively. Using real life case studies this book will offer you advice to improve your retail skills.
Mark Buckley, Finance Director, Rapha Racing
Retail is more than just the product: it’s the customer, the store colleagues, the service and the relationship between all of them. This book neatly pulls these elements together in a way that both the novice and the expert will find both useful and accessible.
Neil Symons, Head of HR Transformation Rollout, International FTSE 100 Retailer